Setting The Standard

Radiate Ageless Beauty

Nicole Winter, Stråla’s founder, brings a wealth of experience from her Swedish roots, medical school background and 25-year tenure in Hollywood.

With an educational foundation in Biology and Chemistry, Nicole merged her scientific acumen with her real-world insights from show business to tackle the “age battle” for women and men head-on. As an actress, producer, and devoted mother, she excelled in her multiple roles while striving to maintain her youthful glow amidst a demanding schedule.

Six years ago, I set out to revolutionize on-the-go, anti-aging skincare. Six years of constant research and formulating with my team of top skincare chemists and professionals to develop an anti-aging breakthrough to:

Deliver fast, visible and intense rejuvenation
Simplify an everyday skincare routine
Reduce the need for invasive procedures

After six years, that goal was achieved and became the foundation for our proprietary Aktiv-8 Cellulär Komplex and the Stråla One formula.

And today, I am very excited to introduce you to Stråla, our Swedish skincare brand, and launch with a single, all-in-one day and night cream for your face, neck, and hands that exceeds all expectations.

Nicole Winter

Stråla Founder

Swedish Terrain with Snowy Mountains, a green forest, and a lake

Science & Nature

The Swedish Skincare Revolution

The story of Stråla begins in Sweden, where the land’s precious resources possess exceptional and effective powers for the skin and has been the Swedish woman’s best kept secret to achieving her “Radiant Glow” until now…

As a Swedish native living in Beverly Hills, founder Nicole Winter is well known for her work in film and television, including the #1 Scandinavian show Swedish Hollywood Wives. While fighting the “age battle” in Hollywood after turning 50, Nicole decided to take matters into her own hands to find an alternative to tedious skincare routines and invasive, even harmful, procedures.

By combining generations of Swedish skincare and natural beauty secrets with today’s leading chemistry-backed insights, Nicole and her team of skincare veterans is constantly pushing the boundaries of anti-aging innovation to deliver uncompromising beauty to uncompromising customers.

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